NMU alumnus Cory Gylock has been promoted to vice president and general manager of Nexstar Media's digital operations of WLAX-TV (FOX) and WEUX-TV (FOX) in La Crosse/Eau Claire, Wis., and their related digital and social media channels. The 2012 marketing graduate previously served as general sales manager for the stations.
Originally, Gylock worked as an account executive at Nexstar's television station in Marquette after he graduated in 2012. He moved to the stations in Wisconsin as a local sales manager a few years later.
“I am honored to be assuming this new role in La Crosse/Eau Claire, and extremely grateful to Nexstar for giving me this opportunity,” Gylock said, commenting on his promotion. “As a part of these stations since 2015, I appreciate the critical role that WLAX-TV and WEUX-TV play in western Wisconsin, and their legacy of service to the communities here.
"The strength of these stations and their digital and social media channels, combined with Nexstar's commitment to hyper-local content and the unique and customized advertising and marketing solutions we can offer, give us a distinct advantage in meeting the needs of the area's viewers and advertisers. I look forward to continuing to work with the talented and dedicated team here as we take these stations to even greater heights.”
In a press release, Gylock was credited with consistently demonstrating the ability to grow annual sales revenue for both television stations through a variety of unique, innovative, cross-platform solutions for advertisers.
Gylock also spearheaded the creation and development of several community sponsorships during his time at WLAX-TV/WEUX-TV, including “County by County,” which highlights local area western Wisconsin counties in news features and 30-minute special programs airing quarterly throughout the year, and “Harvesting Heroes,” which features local area farmers from early harvest-season in March through late harvest-season in November. Gylock also developed and hosted “FOX Fantasy Insiders,” a web-based program on wiproud.com, that focuses on fantasy sports during football season. He also helped launch “Destination Football,” a sponsored franchise dedicated to branding WLAX-TV/WEUX-TV as the home for college and pro football in western Wisconsin through unique promotional elements on-air and online.
Gylock is a member of the Young Professional Committee of the Wisconsin Broadcasters Association and the Gateway Area Council Golf Outing Committee for the Boy Scouts of America/Wisconsin. He has also volunteered for such organizations as the Coulee Region Hunger Task Force, Habitat for Humanity, and the Pumphouse Regional Arts Center.
To see the full release from Nexstar Media Group, click here.