Right-Brain Dominant? Young Designs Beer Labels
Feb. 2, 2023 —
In the burgeoning craft beer industry, packaging is increasingly important. Colorful and eye-catching label designs help to differentiate brands and flavors, and attract the attention of consumers faced with a plethora of choices on store shelves. Northern Michigan University alumnus Jim Young is the in-house designer for Traverse City's Right Brain Brewery. Many of his artistic creations begin as simple pencil-and-paper sketches—a nod to his bachelor's degree in illustration from Northern.
Read more about Right-Brain Dominant? Young Designs Beer Labels